November 25, 2024 – Eindhoven, The Netherlands – PTTRNS.ai and CLO Virtual Fashion, the leading provider of 3D garment software, today announced a partnership integrating PTTRNS.ai rendering solution into CLO. With PTTRNS.ai joining CLO’s Ecosystem Partnership Program, fashion brands are now able to easily generate a variety of render output of their products in a standardized way at scale.

Empowering brands with unmatched visualisation capabilities

The integration of PTTRNS.ai into CLO’s Ecosystem Partnership Program (EPP) offers fashion brands that design their collections digitally with CLO a robust solution to meet the growing demand for high-quality, photorealistic product visuals for design approval, B2B sales, B2C and marketing.

“We are thrilled to become part of CLO’s Ecosystem Partnership Program”, said Jaap Evertse, solutions director at PTTRNS.ai. “This collaboration is about more than just technology; it’s about helping brands create the high-quality visuals they need to sell their products in engaging ways. By expanding the CLO design toolset with easy-to-use rendering capabilities for ready-for-use variety of pack-shots, details, and video clips, we’re creating a truly end-to-end solution for digital fashion”.

A Seamless End-to-End Workflow

Even though high-quality rendering is also available in their own software and their CLO-set offering, CLO welcomes PTTRNS.ai’s cloud rendering in their ecosystem to offer their users additional flexibility and speed at scale. “While our users can perfectly create visuals with our own solutions, the visualisation capabilities of PTTRNS.ai offer brands much-desired scale and standardisation. We strongly believe in offering our users end-to-end capabilities to optimise their ways of working, and we are excited about the cross-platform operability the collaboration will offer,” said Alex Kim, Software Product Manager from CLO Virtual Fashion. With the PTTRNS.ai rendering platform, CLO users can focus on design and product creation while we take care of getting visuals ready and aligned with sales needs. As stated by Jaap from PTTRNS.ai, “It is indeed possible for designers to create stunning images in CLO itself, but our tooling aims at reducing the workload of time and time again produce standardised output and post-processing as well as making labour-intensive output like a 360 video including camera animation a breeze, so the designer can remain focused on product creation in CLO”. 

CLO and PTTRNS.ai aim to further open possibilities for brands to create engaging content. Being closer to each other's roadmaps promises to drive value around visualisation at scale. By welcoming the PTTRNS.ai rendering platform to the partner network, CLO reduces the reliance on traditional photography and promotes sustainability in fashion product creation. Jaap Evertse from PTTRNS.ai commented, "We are thrilled to deepen our collaboration with CLO. Our joint efforts are driving significant advancements in digital fashion technology, and we look forward to a future of more cost-effective and sustainable product creation."